Nicola Torch

University of Stirling

Nicola’s doctoral research looks at the emergent trends in the publishing ecosystem as a result of digital technologies and field migration from social media platforms, namely YouTube, Twitter, Instagram and TikTok. The project explores the intersection between contemporary book publishing and digital media environments to better understand how creative activities on social media platforms transform publishing practices. Fundamentally, this research examines the commercial force that digital creators wield within contemporary culture and the power their literary outputs have on contemporary publishing.